Hi, I'm Jordy McIntyre, welcome to my website.

Built a semantic discovery tool that transforms static Discogs listings into swipeable, playable feeds for vinyl lovers. Connects record store inventories with audio previews, making it easier for DJs and collectors to discover music the way they browse in real life.

Led a full-scale redesign of the company’s marketing site to reflect a new multi-product strategy and evolving GTM approach. As the market crowded, we re-anchored positioning around our core technical differentiators — making the underlying architecture a key part of the story, both platform-wide and at the product level.

I created a dynamic Use Case Discovery Tool to surface real-world, integration-driven use cases not typically captured in standard product pages. Designed for enterprise buyers, partners, and internal teams, the tool helps users explore the full potential of our platform across industries and environments.

Turned a decade of expertise into a graph-based tool that helps workplace, campus, and facilities teams explore how concepts like occupancy, utilization, and space planning connect — and answer the core question: is this space delivering value?

100+ Leads Generated on Launch

Conducted comprehensive market research on HVAC automation opportunities and developed a go-to-market strategy for smart building integration solutions, identifying key market segments and competitive positioning strategies.

Led GTM across launch strategy, content, and events — co-marketed with ChromeOS and AOpen at Integrate Expo and hosted a webinar that had 30 targets attending.

Led content strategy highlighting product value and customer outcomes, driving over 1M impressions across social channels in 2025.

Ideated and produced a series of workplace content pieces that reviewed real environments, broke down implementation strategy, and highlighted how PlaceOS capabilities solve for key challenges.

An online community for young people that have been affected by cancer. My role primarily focused on driving potential users to the site through a combination of digital advertising. I also managed tracking and analytics for the page. This included working with developers to push information through the data layer and then sending that using Google Tag Manager to the relevant platforms like Google Analytics to better understand our users and their behaviours.

Ran a multi-phase social campaign built around personal stories like Yoav’s to raise awareness and drive donations, using retargeting and lookalikes to deliver a 4× return on ad spend.

Created and produced a cozy café-based lecture series featuring academics from around the world, handling end-to-end production, marketing, and publishing — with some episodes reaching over 70K views on YouTube.