Overview
Developed and executed a content strategy that repositioned PlaceOS as a platform solving real operational challenges — not just a collection of features. Highlighted space utilisation, automation, and integration flexibility through explainers, videos, and partner-facing content.
Key Achievements
- Drove over 1M organic impressions in 2025 on LinkedIn
Challenge
PlaceOS's versatility made it hard to communicate. We could do a lot — but that meant little if the value wasn't clearly connected to user needs like cost control, underutilised space, or manual processes.
Insight
Enterprise buyers were often solving one specific issue — underused rooms, visitor bottlenecks, poor occupancy data — and needed to see how PlaceOS could solve that clearly, fast.
Action
Built a multi-channel content plan to frame PlaceOS capabilities through use cases. Created videos, blog posts, and visuals that walked through specific problems (like department-level room usage) and how the platform addressed them. Used engagement and sales feedback to iterate.
Results
Content became central to the GTM motion — improving outreach conversion and shortening ramp-up for new partners and hires.