Overview
Led a full redesign and rewrite of the company's marketing site to reflect a shift from a single-product focus to a modular, multi-product platform. Anchored messaging around our core architectural advantage — enabling more scalable GTM and clearer sales narratives.
Key Achievements
- Delivered a full-scale content and structural overhaul of the marketing site
- Introduced platform-wide messaging that clarified value across diverse buyer types
- Developed product pages that tied technical flexibility to business outcomes
Challenge
As we expanded our product offering, the existing marketing site failed to reflect the platform's modular nature and long-term value. Messaging was too feature-led and couldn't support a multi-product GTM approach.
Insight
Our true differentiator wasn't a feature — it was our architecture. We enabled enterprises to deploy flexibly in complex building environments, but that value was buried. Buyers needed a clearer explanation of how we worked, not just what we offered.
Action
Rewrote the full site to reposition PlaceOS around its integration-first, architecture-led approach. Developed modular messaging blocks for each product tied to this larger narrative. Introduced visual and structural changes to support scale, clarity, and buyer confidence.
Results
Improved sales enablement through clearer product differentiation and messaging consistency. Made future launches easier to integrate and improved alignment across Marketing, Sales, and Product.