Overview
Produced, edited, and created messaging for feature webinars combining product roadmap insights with customer pain points from RFPs and PoCs, targeting ICP segments across North America and MENA regions.
Key Achievements
- Drove 500+ total attendees across webinar series
- Contributed to new sales wins in MENA region
- Successfully targeted ICP segments across North America and MENA
Challenge
Need to effectively communicate complex product roadmap features while addressing specific customer pain points identified through RFPs and PoCs. Required engaging format that could reach distributed ICP segments across multiple regions.
Insight
Combining product roadmap insights with real customer pain points from sales processes creates compelling webinar content that resonates with prospects. Regional targeting allows for more relevant messaging and better attendance.
Action
Produced and edited feature webinars that strategically combined upcoming roadmap features with customer pain points gathered from RFPs and proof-of-concept projects. Created targeted messaging for North American and MENA markets, handling end-to-end production and promotion.
Results
Generated 500+ total attendees across the webinar series and contributed directly to new sales wins in the MENA region. The webinars became a key component of the sales process, effectively bridging product development and customer acquisition.